Brand identityLogo designWebsite designWebflow buildChat assistant

Zen Bookkeeping & Advisory

A new brand and a full multi-page website for a fully remote bookkeeping and accountancy practice, serving small and medium-sized businesses across the UK.

zenbookkeepingandadvisory.co.uk

Client: Zen Bookkeeping & Advisory
Sector: Bookkeeping and accountancy
What we did: Logo, brand identity, website, Webflow build
Recognition: Zen was a 2026 finalist for Best Online Business and Best New Business

The brief

Calm, premium and easy to understand.

Zen helps business owners take the stress out of their numbers, so the brand needed to feel calm and reassuring, not like a typical accountant. Clients already recognised Zen's silk-swirl circle, so that had to stay.

The website had to explain a wide range of services clearly, help people find answers on their own, and make it easy to speak to a member of the team.

Keep what clients recogniseThe silk-swirl circle stays at the heart of the new logo.
Feel calm, not corporateSoft lilac and blush grounds with a violet-to-pink colour fade.
Make every service clearA page for every service, grouped so people find theirs quickly.
Help people any timeFree guides and a chat assistant that answers common questions.

The brand

A silk ring and balanced books.

The new mark puts a Z on a double underline, a nod to balanced books, inside the silk ring Zen's clients already knew.

Zen mark: a Z on a double underline inside a silk ring

The mark

Typography

Wordmark · Cormorant GaramondZen

Tagline · JostBOOKKEEPING & ADVISORY

Headings · PoppinsLess Stress, More Success

Body · Nunito SansBookkeeping, VAT, accounts, tax and payroll, with tailored fixed-fee pricing.

Colour palette

Deep violet#5B2D9E

Orchid#9440C4

Blush pink#DF6EB1

Iris#6C3CE0

Rose#F08FB5

Plum ink#2A1A40

Lilac#F5EFFD

Blush#FDF1F7

Silk ring photo frames

Colour-fade headingsPeace of mind for your business

Gradient-edged cards

VAT ReturnsRegistration, returns and Making Tax Digital, handled for you.

The website

A complete practice website.

A multi-page site with a page for every service, industry pages, a library of free guides, FAQs and a chat assistant, all in the new brand.

Zen bookkeeping service page image — A page for every serviceBookkeeping, VAT, payroll, accounts, tax and more, each with its own detailed page and grouped in one menu.

Zen VAT returns service page image — A page for every serviceBookkeeping, VAT, payroll, accounts, tax and more, each with its own detailed page and grouped in one menu.

VAT Made Simple guide cover — 18 free downloadable guidesBranded PDF guides on VAT, Self Assessment, payroll and more, each with its own cover in the Zen style.

Self Assessment guide cover — 18 free downloadable guidesBranded PDF guides on VAT, Self Assessment, payroll and more, each with its own cover in the Zen style.

Becca, Zen's virtual assistant for client support — Becca, the chat assistantAnswers common questions and current UK tax rates at any time of day, then passes people to the team.

zenbookkeepingandadvisory.co.uk › services › vat-returnsVAT Returns for Small Businesses | Zen Bookkeeping & AdvisoryVAT registration, returns and Making Tax Digital for UK small businesses. Fully remote, with tailored fixed-fee pricing.

Page titles and descriptions on every page
Branded social share image
Enquiries sent straight to the inbox

Built to be foundEvery page set up for Google, with clear titles, descriptions and a share image for social media.

Launching soon. The new Zen website is finished and being checked in Webflow before it replaces the current site at zenbookkeepingandadvisory.co.uk.

Next case studyLumos

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★★★★★

“Before Bright Spark, we spent six months with another provider and came away with nothing. No logo, no design, just delays. Bright Spark were completely different. Our full branding, logo, website, SEO setup and a social media marketing plan were finished in two weeks. All I had to do was fill in the form, send over the website content and pay the invoices. Everything else was taken care of.”

Zen Bookkeeping & Advisory

Branding, logo, website, SEO & social media plan

Got an idea? Let's shape it.

Book a free 30-minute chat with our UK team. We'll talk through what you need and give you a fixed price.

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